Sell African Safaris like Pro
25 years of safari expertise. 15 years living in Tanzania. One essential guide for travel advisors who want to represent Africa with heart, knowledge, and integrity.
The 4-Week Course
Transform the Way You Sell Safaris — Forever.
Most travel advisors sell Africa from brochures. You'll sell it from understanding.
The Safari Skills 101 course combines a physical course book with four live weekly online sessions led by Sherie — giving you both the depth of a reference manual and the real-time guidance of an expert mentor.
Complete all four weeks and pass the final course test to earn your Safari Connoisseur certificate — proof that you sell Africa with knowledge, integrity, and authority.
Each session also features surprise guest speakers from inside the safari industry — guides, lodge managers, and operators who bring the kind of on-the-ground perspective you simply can't get anywhere else.
Complete all four weeks and pass the final course test to earn your Safari Connoisseur certificate — proof that you sell Africa with knowledge, integrity, and authority.
What You'll Learn
Everything the Industry Doesn't Teach You.
What Luxury Really Means
Forget thread counts and infinity pools. True African luxury is world-class guiding, meaningful service, and the raw power of the wilderness. Learn to articulate this to clients who've never experienced it.
Lodge Styles & Tented Camps
Permanent lodges, mobile camps, fly-camps — understand the full spectrum and how to match each to your client's expectations.
East vs Southern Africa
Tanzania, Kenya, Botswana, Zimbabwe, South Africa — each ecosystem, season, and experience is distinct. Know which region fits which client.
Client Psychology & Ethical Selling
Understand the luxury traveler's mindset. Learn to sell without pressure, without exaggeration, and without compromising your integrity.
Safari Logistics Demystified
Movement styles, fly-in circuits, bush walks, night drives — the operational realities that make or break an itinerary.
Speak Like an Expert
Even if you haven't been to Africa yet, you'll have the vocabulary, the context, and the confidence to advise clients with authority.
Your Guide
25 Years. 15 Years in Tanzania. This Is What She Knows.
Sherie didn't learn Africa from a textbook. She lived it — 15 years on the ground in Tanzania, working alongside guides, lodge managers, and the communities that make safari what it truly is.
With over 25 years in the safari industry, she has seen what separates advisors who merely book trips from those who create transformative experiences. The difference is knowledge — deep, earned, insider knowledge.
Safari Skills 101 is the guide she wishes every advisor had when they started. Now it's yours.
Exclusive for Course Graduates
Learn Africa. Then Go Live It.
Graduates receive a $400 discount toward our exclusive 7-day luxury FAM safari to Tanzania — May 20–26 or Nov 4–10, 2027. Learn how to sell Africa, then go experience it yourself at a deeply discounted rate. The course basically pays for itself.
Explore the FAM Safari →From Travel Advisors
What Advisors Are Saying.
I've been selling travel for 12 years and I learned more from Sherie's course in four weeks than I had in the previous decade. The way she explains the difference between regions — and how to match clients to each — completely changed how I consult.
Amanda R.
Wanderlust Travel Group
Before this course, I was nervous every time a client asked about Africa. Now I speak with genuine confidence. Sherie doesn't just give you information — she gives you understanding.
James T.
Meridian Luxury Travel
The section on client psychology alone was worth the entire investment. I closed two safari bookings in a month after finishing the course.
Priya M.
The Bespoke Journey
The Tanzania Women's Sponsorship Program
Change a Woman's Life. Change an Industry.
For years, Sherie has dreamed of opening the doors of the safari world to the women of Tanzania — an industry long dominated by men. Every Safari Skills 101 purchase helps fund this program. And if you'd like to sponsor a woman directly, you can change a life for $500.
$500
Sponsors one woman through the full 3-month course
$100
Contributes to supplies, computers & course materials
100%
Job placement support for every graduate
Your Clients Are Waiting for Someone Who Truly Knows Africa.
That someone is you — after this.
Enrollment open
The 4-Week Course
Course book + four live weekly sessions with Sherie + a final certificate test. Enrollment open now.
Join the Course