Serengeti savanna at sunrise, Tanzania

Meet your instructor

I Didn't Just Visit Africa. I Built a Life There.

Over 25 years living, guiding, and selling safaris across Tanzania and beyond — Safari Skills 101 is everything I know, distilled for travel advisors who want to sell Africa with real authority.

Sherie, founder of Safari Skills 101, on safari in Africa

From the Serengeti to Your Sales Calls

My journey into African safaris wasn't exactly "normal." I didn't just join the industry — I packed up my life, moved to Tanzania, and built a safari lodge in the wild bush. As a woman. Surrounded by hyenas. With no blueprint except determination and a sense of humor. (Both were essential.) That experience — the chaos, the beauty, the sheer stubbornness it took — is what makes everything I teach real.

I lived in Tanzania for over 15 years, learning from incredible guides, working with local communities, and discovering what truly makes a safari luxurious — and what makes it sell. Before this I would direct luxury tour companies and was one of the first travel advisors to design and sell fully independent tours (FITs) in the luxury market. At a time when everyone was selling group packages, I was building bespoke, tailor-made itineraries for discerning travelers who wanted something extraordinary. That pioneering approach shaped everything I know about selling Africa at the highest level.

I've written three books about Africa — because one wasn't enough. Safari Skills 101 is the course and manual you're holding now. Tanzania 101 is the insider's guide to the country I called home for over a decade. And Hakuna Frikin Matata is my memoir: the raw, funny, and deeply personal story of a single woman who moved to the Tanzanian bush and built a safari lodge from the ground up. If you want to understand why I teach the way I do, that book is where it starts.

This course is not theory. It's not fluff. It's decades of real stories, real clients, real challenges, and real wins — distilled into everything you need to sell African safaris with confidence, authenticity, and the kind of insider expertise that sets you apart from every other advisor out there. So grab a pen, pour a glass of wine (or a cold Tusker if you want to be on theme), and let's dive in.

What 25+ Years Looks Like

25+

Years in African travel

15+

Years living in Tanzania

3

Books written about Africa

1

Safari lodge built from scratch

Why She Built This Course

Most advisors sell Africa from a brochure. I want you to sell it from experience — even if you haven't been yet. That's what Safari Skills 101 gives you: the knowledge, the language, and the confidence to close safari bookings like a specialist.

— Sherie, Founder of Safari Skills 101

Ready to Sell Africa Like a Specialist?

Join the course or grab the manual — and start closing safari bookings with real confidence.