Safari Skills 101
Become the Advisor Who Truly Knows Africa.
A 4-week live course for travel advisors who want to sell Africa with confidence, credibility, and heart.
What Is Safari Skills 101?
The Course That Changes How You Sell Africa.
Safari Skills 101 is a hybrid learning experience created for busy travel advisors who are truly committed to mastering Africa. You'll receive the full course book, join Sherie for one video session each week plus a live session in Week 4, and move through the material entirely at your own pace. Just complete your final certification test by Week 4 — and you'll graduate with the expertise, confidence, and cultural respect needed to sell Africa the way it deserves to be sold.
Whether you're brand new to Africa or have been selling it for years, this course will fill the gaps, sharpen your expertise, and give you the credentials to back it up.
What's Included
Everything You Need to Sell Africa with Authority
The Safari Skills 101 Course Book
Your foundation. A comprehensive manual covering destinations, logistics, wildlife, culture, and client management across East and Southern Africa.
4 Live Sessions — Taught from Tanzania
Sherie teaches every live session from her home in Tanzania — not a studio, not a classroom. You're learning about Africa from someone who is living it, right now. That context is priceless.
Surprise Industry Guest Speakers
Each session features surprise guests from inside the safari world — guides, lodge managers, and operators who share the kind of on-the-ground perspective you won't find in any textbook.
Certificate of Completion
Pass the final test and earn your Safari Connoisseur certificate — a credential that sets you apart in the marketplace.
Small Cohort Access
Learn alongside a small group of serious advisors. Ask questions, share experiences, and build your Africa network.
The Curriculum
Four Weeks. A Career's Worth of Knowledge.
The Safari Landscape
East vs. Southern Africa, key destinations, seasons, and how to match clients to the right experience.
Operators, Lodges & Logistics
Who to work with, how to vet operators, lodge categories, fly-in logistics, and building a seamless itinerary.
Wildlife, Culture & the Client Experience
The Big Five and beyond, cultural sensitivity, Maasai and cultural communities, and how to set client expectations that lead to rave reviews.
Selling Safari with Confidence
Pricing, commissions, FIT vs. group, handling objections, and positioning yourself as the go-to Africa specialist.
Early Registration Bonuses
Register Early and Get These Free
Enroll in any upcoming cohort and receive both bonuses at no extra charge.
Tanzania 101 — The Ultimate Insider's Guide
Sherie's acclaimed book on Tanzania — yours free when you register early. Packed with insider knowledge you won't find anywhere else.
Bonus Section: Tips for Traveling
An exclusive bonus section covering the top East and Southern African countries — the destinations your clients are dreaming about.
Payment plans available — Affirm & Klarna
Agency & Group Pricing
Bring Your Whole Team
Special pricing and private sessions available for agencies sending multiple advisors.
Group Discounts
Sending 5 or more advisors from the same agency? Ask about our group discount rates.
Private Agency Sessions
Book a dedicated cohort for your agency with Sherie's full attention and a schedule that works for your team.
Custom Curriculum Options
Need emphasis on specific destinations or client types? We can tailor the curriculum to your agency's focus.
Course Dates
Choose Your Session
Small cohorts. Personal attention. Limited seats.
Early Bird Pricing — Limited Time
Register now and lock in the early bird rate
Nov 25 – Dec 16
Nov 25 – Dec 16, 2026
Jan 4 – 25
Jan 4 – 25, 2027
Mar 8 – 27
Mar 8 – 27, 2027
May 3 – 24
May 3 – 24, 2027
Secure checkout via Stripe · Enrollment policy
Payment plans available — Affirm & Klarna
Certificate of Completion
Earn Your Safari Connoisseur Certificate
Complete all four weeks and pass the final test to earn your official Safari Connoisseur Certificate of Completion. A credential that tells clients — and operators — that you know Africa.
Secure Your Seat
Register for Safari Skills 101
Fill out the form below to reserve your spot. Click on the payment link to secure it.
Your Africa expertise starts here.
Join a small cohort of serious travel advisors and learn Africa the way it deserves to be taught.
Questions? Email safarisherie@gmail.com
Exclusive for Graduates
Then Come Experience Africa for Yourself.
Course graduates receive a $400 discount toward our exclusive 7-day luxury FAM safari to Tanzania. Two 2027 departures: May 20–26 and Nov 4–10. The course practically pays for itself.
Learn About the FAM Safari →