Now Available on Amazon
The Book Every Safari Advisor Needs.
Safari Skills 101 — the essential guide to selling African safaris with confidence, knowledge, and integrity. Written by Sherie after 25 years in the industry and 15 years living in Tanzania.
Buy on Amazon — $99
About the Book
Everything the Industry Doesn't Teach You. In One Place.
Most travel advisors learn to sell Africa from brochures, operator FAM trips, and guesswork. Safari Skills 101 changes that. This is the book Sherie wishes every advisor had when they started — a deep, honest, insider guide to the continent, the culture, and the craft of selling safari.
From understanding what luxury truly means in an African context, to matching the right region to the right client, to navigating the logistics of fly-in circuits and mobile camps — every chapter is built from real experience, not theory.
Keep it on your desk. Reference it before every client call. It's the kind of guide that gets more valuable the more you use it.
What's Inside
Deep Knowledge. Practical Frameworks. Insider Insight.
The Soul of Safari
The history, culture, and ethics of African safari — and why it matters how you represent it to clients.
Destinations & Ecosystems
A region-by-region breakdown of East and Southern Africa — Tanzania, Kenya, Botswana, Zimbabwe, South Africa — with seasonal guidance and client-matching frameworks.
Lodges, Camps & Luxury
The full spectrum of accommodation — permanent lodges, tented camps, mobile camps, fly-camps — and how to set client expectations correctly.
Safari Logistics
Movement styles, fly-in circuits, bush walks, night drives, and the operational realities that make or break an itinerary.
Client Psychology & Ethical Selling
How to read a luxury traveler, sell without pressure, and close high-value bookings without compromising your integrity.
Speaking with Authority
The vocabulary, context, and confidence to advise clients on Africa — even before you've set foot on the continent.
Want to Go Deeper?
Pair the Book with the 4-Week Course.
The Safari Skills 101 course takes the book further — four live weekly sessions with Sherie, a community of serious advisors, and a final certificate test. Earn your credential and set yourself apart.
